10 Best Ways To Create Best Amazon Listing To Attract Buyers
Do you wanna be an Amazon seller and sale like a Pro?
In this Ecommerce era, Amazon has taken the largest market in e-commerce. Millions of products are selling everyday and business is also increasing every year. The reasons are we can have variety, tally the seller’s price; we can check the product’s reviews and many more. Many Amazon sellers are increasing day by day and due to that reason, competition is also growing.
However, there are many backend processes and if you have the right strategies of selling then it would be a highly profitable business for you.
Here I’m going to share with you about 10 best ways of listing products:
1. Create authentic product details for reaching to customers:
Amazon is overwhelmed with various kinds of products and customers are looking for Amazon’s deals. They can use filters to check the products they want or they can directly use the name as a keyword. At that point, in both ways, it will search for the products instantly which fits the most to show the customers. Your product should have detail descriptions with high-density keywords. So that if Amazon scrolls the product list, it can fetch your keywords and show the customers.
2. Follow Amazon’s rules:
Every company has its own rules and regulations. I am sure you don’t want to get suspended by violating Amazon’s rules. To be honest, Amazon is recognized for is easy to understand the sale process than other selling platforms. All you need to do is read the rules and regulations clearly before start selling. You need to log-in to your seller central account and find the “Policy” page.
3. Move to Fulfillment by Amazon (FBA):
With Amazon’s FBA option, it is smart to jump into there. Before that, you need to know what is it and how it works? This is a program that allows the seller to ship their products in advance to the Amazon warehouse. At the time of sale, it ships the products to the buyer. Apart from that, FBA takes full care of customer service, delivery, returns, and refunds. This gives you plenty of time to focus on various important things in your business.
4. Compete using the pricing:
People look for good products at a cheap price and this platform has a reputation for best deals in the world market. So certainly people prefer to shop through Amazon. In this platform, every seller tries to sell their products at the best possible price to attract more customers. It makes the market super competitive.
Therefore, you have to study and do research about your product pricing in detail. That will be your key to compete against your competitors in Amazon. If you want your inventories empty then you have set a reasonable price for common products. If you have something rare then you can tag price at your convenience. But that also has to be reasonable.
5. Try to win the Buy Box:
Around 78% of the Amazon sale is made through the buy box. However, it is tough to own a Buy Box. It is the page that shows up when customers click on any of the recommended results from their initially made search.
You can grab this spot, for that, you have to use these three methods:
- If you have a seller’s account with good reviews and products at a lesser cost. Only then you have a higher chance of owning the Buy Box.
- If a buyer is looking for a unique and different kind of product and if you are the only seller who has it. Then you will surely win the buy box.
- You can create a unique set of various products to make one unique item. These items will help buyers to save time and buy instantly. Isn’t this a great idea to skip the competition and win the Buy Box?
6. Customers are the Top Priority:
Having a happy customer is the key to success in any business. The same goes for this as well. If they have a query, it needs to be answered on time each and every time. Usually, Amazon shares all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your seller’s account merits.
7. Have Large Product Images:
Images are very important for selling products to online buyers. A description of a product is incomplete without an original and good picture. Amazon platform has strict rules for images, like every image should be at least 1006 pixels in size and the main images should have a plain white background. An original and large size product image can create trust and help buyers to zoom in the details efficiently.
8. Manage Inventory Proactively:
Amazon assigns sales ranks to every product based on the arrival and quantity of the sale. So, running out of stock should not happen if you want to be a pro-Amazon seller.
Make sure to manage your inventory well in advance, based on its sales. All your stocks should be pre-order and pre-filled before it ends. Apart from that, plan properly to meet the demand and supply needs, during the festive times when shipments become a little slow and sudden increase in sales.
Losing your sales ranks is not an option. It can affect your business adversely and will definitely take months to get it back on pace.
9. Use Amazon Keyword tool:
What are the keywords? Keywords are those words, which your customers use to search for the product they want to buy. These keywords help the customer to fetch the product page without wasting any time. And this one can benefit you if you use the proper high-density keyword.
10. Take efforts to remove the negative reviews:
A negative or neutral review can affect your product sales and business adversely. This can lead Amazon to suspend your account.
Therefore, every problem has a solution. For this, always make sure to make an extra effort to get those reviews removed. Whenever you get any such feedback, try to get in touch directly with the customer to apologize and explain the situation.
Sometimes making by for the inconvenience will help you get rid of those negative reviews.
So the bottom line is, Amazon is an easy-going and transparent platform to use. Having the right strategy and knowledge of AMZscout, JungleScout, Keepa, Shopify, Magento, and Woocommerce kind like technologies can help you to beat the competition and earn huge profits. Use the above tips and advice to become a pro-Amazon seller and take your business to unusual heights.
I hope you find the above article helpful for your business!
PS & Shift Mgr. (Day)
Pratima is working in IT-BPO managing different global ecommerce projects for a long time and presently working as Ecommerce Project Manager at CyberToss Pvt. Ltd. She has a wide passion for writing and often shares her opinions by blogging.
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