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Top 7 Criteria One Should Not Forget While Listing Products On Shopify

The global e-commerce market is enormous and is continually broadening in size, along with the number of Shopify users increasing hand-in-hand. Did you know that 1.2 million people are currently using Shopify? It has an average growth rate of 74% annually being one of the most popular e-commerce marketplaces for selling goods online. 

On today’s date, 16, 155, 000 people buy items online every single day in America alone. Globally, 1.8 billion people were estimated for shopping online creating revenue of about 2.8 trillion US$  which is projected to be 4.8 trillion US$ by 2021. Now, imagine if you could attract all these buyers to your Shopify store, wouldn’t you be exhilarated if a part of the revenue comes into your account as earning?

Today let us discuss exactly how you can procure the perfect Shopify product listing to attract the maximum number of customers and expand your profit earnings.

 

  • Product Title:

Did you know that an attractive product title drives the maximum number of customers to your website? It is pretty simple, all you have to do is put the product’s outstanding characteristics, features, and variants in its product title, solely to make the customer understand what he is going to get. Always ensure to use appropriate keywords that the customers are using and always target a search phrase that is low in competition but high on searches.

 

  • Product Categories:

Shopify allows you to organize your products in a non-hierarchical way with effortless categorization and sub-categorization of what you are aiming to sell, making it easier for your customers to find them by diversified categorization. I mean, a product should be listed at the deepest possible subcategory layer so that one can find it easily at a place where it should be.

 

  • Variants/ Attributes:

Just leading your customers to the products will not get the job done. You need to provide relevant information to your buyers regarding the product as well. Shopify gives you the luxury to create an attractive yet accessible product variant/ attributes list. For example, if you are selling a dress that comes in multiple colors and sizes, instead of separately listing each item, you should set up all the colors and size variants in one single listing. This allows your customers to easily reclaim what particular model of the product they are looking for.

 

  • Descriptions:

Product descriptions aim to supply the customers with the most relevant and important information regarding the features and benefits of the product that they are compelled to buy. Shopify store users have a special format to follow when it comes to descriptions, a lengthy description of the product that has a summarization of all the product traits followed by short bullet points consisting of product features. Similarly, write a good meta description providing appropriate information that motivates buyers to click on the link on the search results to visit your Shopify store.

 

  • Tags:

Product tags are simply a way to organize the products inside your Shopify store, you can use keyword specific product tags so that they hold an impact on your Shopify store SEO  ranking, and if your theme lists the product tags on product pages then google reads the page’s content. On the other hand, meta tags form a base structure for ranking your Shopify store products, categories, sub-categories, and collection pages. 

 

  • URL structure:

Did you know that Using a canonical URL structure informs search engines better which URLs have highly similar or identical content? Irrespective of what you are offering, be it web design, marketing, or customization, and development services, the Shopify Partner Program will build up your success.

 

  • Images:

The best way to keep buying your customer’s interest is by using original product Images. Always post original and good quality images with proper image titles for your products, on the alongside, do keep a  check on the loading speed of the particular web page. Make sure to choose a contrasting background so that the maximum focus is on the attractive attributes of the product.

 

Now, you know that all you need to do is create a high-quality product listing following the above mentioned 7 sorta-easy points, to give a boost to your search traffic, and help them to get converted into sales.  The more efficiently you do your product listing the better you are able to reach out to multiple channels and accordingly the more success you drive to your Shopify store.

 

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Narmada Baditya

SEO Manager

Cybertoss Pvt. Ltd.

Narmada has started her career in 2018 and currently working as an SEO manager at Cybertoss Pvt. Ltd. She is a Geography graduate from Calcutta University. She has been a passionate reader for a very long time and she has a keen interest in reading novels and short stories of different authors. Her most favorites are William Wordsworth, Rabindranath Tagore, and Rudyard Kipling. Traveling and exploring the different corners of the world is also one of the things she is passionate about.