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10 Best Ways To Create Best Amazon Listing To Attract Buyers


Wednesday, June 19th, 2019



Do you wanna be an Amazon seller and sale like a Pro?

 

In this Ecommerce era, Amazon has taken the largest market in ecommerce. Millions of products are selling every day and business is also increasing every year. The reasons are we can have variety, tally the seller’s price, we can check the product’s reviews and many more. Many amazon sellers are increasing day by day and due to that reason, competition is also growing.

However, there are many backend process and if you have the right strategies of selling then it would be a highly profitable business for you.

 

Here I’m going to share with you about 10 best ways of listing products,

 

1. Create authentic product details for reaching to customers:-

Amazon is overwhelmed with various kinds of products and customers are looking for amazon’s deals. They can use filters to check the products they want or they can directly use name as a keyword. At that point, in both ways it will search for the products instantly which fits the most to show the customers.

Here comes the important part of yours. Your product should have detail descriptions with high density keywords. So that if amazon scrolls the product list, it can fetch your keywords and show the customers.

One tip I wanna add here is, study customer’s searches and optimize your product according to that. It will help you sale to increase.

 

2. Follow Amazon’s rules:-

Every company has their own rules and regulations. I am sure you don’t wanna get suspended by violated amazon’s rules. To be honest, amazon is recognized for is easy to understand sale process than other selling platforms. All you need to do is read the rules and regulations clearly before start selling.

You need to log-in to your seller central account and find the “Policy” page. You can find every rule details there, make sure to read and understand the rules properly to grace yourself from suspension.

 

3. Move to Fulfillment by Amazon (FBA):-

With amazon’s FBA option, it is smart to jump into there. Before that you need to know what is it and how it works? This is a program which allows the seller to ship their products in advance to Amazon warehouse.At the time of sell, it ships the products to the buyer. Apart from that, FBA takes full care of customer service, delivery, returns, and refunds. This gives you plenty of time to focus on various important things in your business.

However, the fees are a little expensive, but it boosts your sales considerably. Most of the time these fees are balanced by the cost of packaging and shipping materials of the products. Hence, it saves your time along with your efforts, and guaranteeing you the best care of your customers.

 

4. Compete using the pricing:-

People look for good products at a cheap price and this platform has a reputation of best deals in the world market. So certainly people prefer to shop through Amazon. In this platform every seller tries to sell their products at the best possible price to attract more customers. It makes the market super competitive.

Therefore, you have to study and do research about your product pricing in details. That will be you key to compete against your competitors in Amazon. If you want you inventory empty then you have set a reasonable price for common products. If you have something rare then you can tag price with your convenience. But that also have to be reasonable.

You must think strategically to get to customers and beat your opponents.

 

5. Try to win the Buy Box:-

Around 78% of the Amazon sale is made through the buy box. However, it is tough to own a Buy Box. It is the page which shows up when customers click on any of the recommended results from their initially made search.

You can grab this spot, for that you have to use these three methods:

  • If you have a seller’s account with good reviews and products with lesser cost. Only then you have a higher chance of owning the Buy Box.
  • If a buyer is looking for a unique and different kind of product and if you are the only seller who have it. Then you will surely win the buy box.
  • You can create a unique set of various products to make one unique item. These items will help buyers to save time and buy instantly. Isn’t this a great idea to skip the competition and win the Buy Box?

 

6. Customers are the Top Priority:-

Having a happy customer is the key to success for any business. Same goes with this as well. If they have a query, it needs to be answered on time each and every time. Usually, Amazon shares all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your sellers account merits.

In this technical based era you can link your seller central account to your smart-phones and stay on top of this and make sure that your customers are happy with their experience.

Also, always make sure to have the tracking information. In case of any delay, you might lose your credit and fall in chance of losing the account.

 

7. Have Large Product Images:-

Images are very important for selling products to online buyers. A description of a product is incomplete without an original and good picture. Amazon platform has strict rules for images, like every image should be at least 1006 pixels in size and the main images should have a plain white background. An original and large size product image can create trust and help buyers to zoom in the details efficiently.

Your product can be sold only if its image matches the details mentioned in the information given in the product description.

 

8. Manage Inventory Proactively:-

Your inventory is important for maintaining your sales rank. Amazon assigns sales ranks to every product based on the arrival and quantity of the sale. So, running out of stock should not happen if you want to be a pro-Amazon seller.

Make sure to manage your inventory well in advance, based on its sales. All your stocks should be pre-order and pre-filled before it ends. Apart from that, plan properly to meet the demand and supply needs, during the festive times when shipments become a little slow and sudden increase in sales.

Losing your sales ranks is not an option. It can affect your business adversely and will definitely take months to get it back on pace.

 

9. Use Amazon Keyword tool:-

What are keywords? Keywords are those words, which your customers use to search for the product they want to buy. These keywords helps the customer to fetch the product page without wasting any time. And this one can benefit you if you use the proper high density keyword.

And one more important advise, please avoid repeating your keywords in the title, because Amazon search engine will ignore it completely.

 

10. Take efforts to remove the negative reviews:-

A negative or neutral review can affect your product sales and business adversely. This can lead Amazon to suspend your account.

Therefore, every problem has a solution. For this, always make sure to make an extra effort to get those reviews removed. Whenever you get any such feedback, try to get in touch directly with the customer to apologize and explain the situation.

Sometimes making by for the inconvenience will help you get rid of those negative reviews.

 

So the bottom line is, Amazon is an easy-going and transparent platform to use. Having the right strategy and knowledge of AMZscout, JungleScout, Keepa, Shopify, Magento, Woocommerce kind like technologies can help you to beat the competition and earn huge profits. Use the above tips and advice to become a pro-Amazon seller and take your business to an unusual heights.

Hope you find the above article helpful for your business!

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BASINA PRATIMA

ECommerce Manager,

Cybertoss Pvt. Ltd.

Pratima is working in IT-BPO managing different global eCommerce projects for a long time and presently working as Ecommerce Project Manager at CyberToss Pvt. Ltd. She has a wide passion  for writing and often shares her opinions by blogging.

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