E-commerce, being a trendy business model of modern times, is growing day by day and millions of customers prefer to shop through E-Commerce portals instead of wasting time by going to market. The E-commerce website or portal through which the shopping and communication with the customers are made is the key to the success of this business. Every E-commerce business owners want to have such a portal that has perfect utility features and maximum user experience to make a good reputation in the market. Lets us discuss the website characteristic features which you must have to implement in your E-Commerce portal to get a maximum business deal out of it.
The site must have to be SEO friendly:
As SEO and SEM is the most effective instrument for digital marketing, the site should have supporting features to those facilities. The perfect meta-descriptions, usage of most effective keywords and anchor texts, good URL speed with low load time, perfect inner-links and backlinking are extremely required. SEO ranking helps your webpage to come up to the frontal pages in search engines. This is the best way to bring traffic to your site.
Product listing is important:
If you are even selling through other e-portals let your product listing also appear similarly earlier to other seller’s listing. The listing should be perfect with the right information about the product and linking with your selling cart has to be the fastest and easiest. A bad listing with wrong information respective to your inventory would lead to bad customer reviews. It also makes them irritating if some other product is linked with an irrespective listing. He should receive the right product against the right listing.
User experience with shopping procedures:
Parallel to the listing, other shopping features also have to be up to the mark so that the customer would enjoy the best shopping experience. The insertion of a user-friendly filtering method, shopping cart, payment gateway, and post-procedure communication are the important features to be developed to gain a good user experience.
Guest shopping is a must:
It may be important for you to have more detailed information about the customer with the shopping procedure; however, sometimes the customer does not like to go through a form filling process or making an account in a hurry. Let there be options for browsing and shopping as a guest without making an account. Remember, the selling is necessary to increase your review and you cannot lose a customer for the sake of account.
Good customer service is always required:
There will always be some communication from the customer side regarding more detailed queries about a product, pre-sale procedures, post-sales procedures, deliveries, and complaints. You need to have a good customer support team for handling communications efficiently for taking care of customer queries at the earliest through your portal space. Communication procedures must be easy enough for almost every customer for contacting. Good customer service helps a lot to enhance your e-business and turn your E-commerce site more effectively popular with the shoppers.
Never hesitate to provide a solution:
When a customer shops from our site he/she may have gone through some complications with the product. The product delivery might have gone wrong, damaged products. You need to have certain parameters of the solution to make things comfortable. It may be a replacement or a money-back; steps should be taken immediately. Your customer comes back to your website only when he/she gets good service. In any accidental cases, if a solution is not provided he/she leaves with a bad review which is not good at all to heat the market.
Transparent Communication with support providers:
When you create your online business, the listed product on your website may come from the warehouse of vendor or manufacturer because you yourself cannot be the manufacturer of everything. The delivery process is usually maintained by shipping service providers. Keep a very reliable relationship with all so that the product is picked up, packed and delivered properly within the right time and in case of any discrepancy you can claim on behalf of your customer to initiate the compensation.
There may be many other factors that can enhance the rating, rank and traffic flow to your E-commerce site to grow your business more. Retrieving from my experience, I have made a few suggestions above, following which will definitely give you a better result undoubtedly.
