In recent times, mobile commerce (m-commerce) has become dominant, with a significant portion of online purchases occurring through mobile devices. Consumers are increasingly seeking personalized shopping experiences, driving the use of data analytics and AI-powered recommendations. Social media platforms are playing a pivotal role in e-commerce, with features like shoppable posts and influencer marketing driving sales. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping, with businesses adapting to meet the surge in demand and implementing contactless delivery options.
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